The Google Shopping tab has become the ‘go to’ place for users looking to buy and research products. In April 2020 alone, Google Shopping orders grew by 113% YoY.

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The shopping tab is a key area that Google is planning to grow over the next few years, aiming to make it easier for consumers to compare products and checkout, without ever needing to leave the Google browser.

With more people shopping online, Google Shopping…

Advertisers often spend lots of time pulling together their ad copy for their Google Ads campaigns. With so much focus on phrasing the ad correctly (and within the small character lengths Google provides), Google Ad Extensions are usually an afterthought — and this can be a big trick missed.

Google Ad Extensions can provide important additional information about your business to potential customers, help your ad standout, and drive increased clicks. In this article, we’ll look at what ad extensions are, how they can save you money, and which ones retailers should be using to drive more sales.


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Trustpilot and other customer review platforms are important for SME businesses to display the quality and reputability of their service. Often businesses include these ratings across their print and digital marketing materials.

Thankfully, Google recognise this, and have partnered with reputable customer review platforms, including Trustpilot & eKomi, to show seller ratings in the search ads. The full list of sources can be found in this link.

How do I add my Trustpilot rating?

The Google Seller Rating pulls your rating from Trustpilot (and any other partners) automatically providing the below conditions are met:

  • The domain you are driving your Google Ads activity to matches the domain which has the rating
  • You have 100+ ratings in the last 12 months
  • Your average rating is 3.5+ starts out of 5.

@eComPPCBlog — Helping SME retailers accelerate their paid search ecommerce activity!

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